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Our Company History

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2023

Foundations & First Prototype

We began with a vision: furniture designed with children in mind, and built to last. Throughout 2023, we developed and tested early design concepts for The Frame, refining every detail through prototyping before gearing up for full-scale production.

2024

Launch of The Frame & The Canopy

After months of development and iteration, we officially launched The Frame & The Canopy and began shipping nationwide from our North Carolina manufacturing facility. This marked the beginning of our commitment to delivering thoughtfully made products across the country.

2025

Growing the Ecosystem

With The Frame successfully in homes, we introduced The Desk and The Bedside Table, expanding our core line of modular essentials. We also launched The Dock, a custom Yoto player attachment that integrates seamlessly with our system — extending functionality with style.

H12025

Introduced Our Cushion

We launched our own custom cushion to complement The Frame, transforming it into a full modular kids couch — a turnkey solution for play, rest, and creativity.

H22025

The Grow Together Plan

We introduced the Grow Together Plan, a new accessibility initiative designed to make our products more reachable for more families. Alongside that, we passed a major milestone: over 10,000 followers in our growing community of design-minded parents.

2026

 Looking Ahead

We’re building our future with intention. In 2026, we’re focused on crafting our next wave of releases and collaborating with like-minded brands that share our values around design, sustainability, and childhood.

Stay tuned — the journey is just getting started.

5.0
Rated 5.0 out of 5 stars
Based on 21 reviews
Total 5 star reviews: 20 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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21 reviews
  • MK
    Milaneya K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Worth it

    I cannot rave about this enough. This is a need for you and your kids. The size is amazing for growing toddlers. I’ll admit I have taken a nap on my frame.

  • BS Profile picture for Brooke S.
    Brooke S.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    The best playroom purchase

    We got The Frame recently and I’m honestly so impressed. It’s so well made and just so pretty in person. It really elevates the entire playroom and my toddler has completely claimed it as his own little space. He’ll bring his books, snacks, toys and just hang out there. It’s become such a sweet little spot for him and I’m really glad we added it to our home. This piece of furniture is also QUALITY and will last which I feel like is rare now days. Highly recommend!

  • AB
    Andy B.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Happy to have purchased this, makes the room work as a kids room without looking too childish. Excellent build quality and easy assembly. 5/5 stars

  • VO
    Victoria O.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    5 Stars

    We turned our dining room into a playroom for my two kids and adding The Frame made it so much more functional for us. My son likes to squirrel away his favorite cars in the drawers and insists that his Tonies box stays on The Shelf at all times. :) We love it so much!

  • TM
    Taylor M.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    5 Stars

    The frame is a game changer. It totally elevates the nugget from a kids play couch to actual furniture. It’s perfect in our playroom and I love the addition of the drawers. The quality cannot be beat!